Privacy Policy

Overview

TrackNova provides performance marketing infrastructure, including click tracking, conversion tracking, postback monitoring, traffic quality intelligence, lead routing, reporting, and reconciliation workflows. This policy explains how we handle information collected through our website and platform.

Information We Collect

We may collect information you submit directly, including your name, email, company, phone number, website, plan interest, estimated volume, ad-spend range, and message.

We may also collect technical information such as IP address, browser user agent, referral URL, landing URL, and UTM parameters for security, attribution, and business-development follow-up.

How We Use Information

• To respond to demo, pricing, and enterprise inquiries.
• To operate, secure, improve, and support the TrackNova platform.
• To understand website campaign performance and lead source attribution.
• To detect abuse, spam, fraud, invalid traffic, and unauthorized activity.
• To comply with legal, billing, accounting, or security obligations.

Platform and Traffic Quality Data

TrackNova processes tracking and traffic-quality data on behalf of its customers. This can include click IDs, conversion events, postback details, device and browser signals, source identifiers, timestamps, campaign metadata, and fraud or quality indicators. Customers are responsible for ensuring their use of TrackNova complies with applicable privacy laws and partner obligations.

Sharing

We do not sell personal information. We may share information with service providers that help us host, secure, analyze, communicate, or operate our services. We may also disclose information when required by law or to protect TrackNova, our customers, users, and the integrity of our platform.

Retention

We retain website inquiries and platform records for as long as needed for business, operational, security, billing, or legal purposes. Customers may have separate retention settings or contractual obligations for campaign and traffic data.

Security

We use reasonable administrative, technical, and organizational safeguards to protect information. No online system can be guaranteed completely secure, but we design TrackNova with security, auditability, and operational integrity in mind.

Your Choices

You may contact us to request access, correction, deletion, or restriction of personal information, subject to legal, contractual, and operational requirements.

Contact

For privacy questions, contact us at support@tracknova.in.